Co-Marketing Agreement

This Co-Marketing Agreement (“Agreement”) is entered into on [Date], by and between:

Client: [Client Business Name], located at [Client Address] (“Client”) and Sponsor: [Sponsor Business Name], located at [Sponsor Address] (“Sponsor”) with services coordinated by Alliant Marketing as a third-party facilitator.

1. Purpose

This Agreement sets forth the terms of a joint marketing collaboration between Client and Sponsor to promote Sponsor’s business in conjunction with the sponsorship of staff uniforms and other approved media.

2. Scope of Co-Marketing Activities

The parties agree to participate in the following co-branded efforts (check all that apply or list specifics):

☐ Social media shoutouts (e.g., Instagram, Facebook posts)
☐ In-store signage or table tents
☐ Joint promotions or giveaways
☐ Sponsored events or appearances
☐ Mentions in email newsletters or press releases
☐ Cross-linking on websites

Additional Notes or Customizations:

[Enter any specific marketing plans or channels agreed upon.]

3. Responsibilities

• Client agrees to reasonably display, post, or share agreed promotional content provided by the Sponsor.
• Sponsor agrees to provide timely artwork, promotional copy, or giveaways as applicable.
• Both parties agree to review and approve any co-branded materials prior to public release.

4. Term

This Agreement shall remain in effect from [Start Date] to [End Date] or until the conclusion of the agreed campaign(s).

5. Branding & Usage Rights

Each party retains full rights to their respective logos and brand materials.
Neither party may alter or repurpose the other’s branding outside of the agreed campaigns.

6. Costs & Contributions

Unless otherwise specified, each party is responsible for their own promotional costs.
Any shared expenses (e.g., event signage, print marketing) will be pre-approved in writing and split according to the following terms:
[Insert cost-sharing terms if applicable.]

7. Termination

Either party may terminate this agreement with written notice. Co-branded content already published may remain live unless otherwise requested.

8. Limitation of Liability

Neither party shall be liable for indirect, incidental, or consequential damages related to the co-marketing activities.

9. Entire Agreement

This document represents the entire understanding of the parties with respect to the co-marketing initiative.

Sponsor Signature:
Name:
Title:
Date:

Client Signature:
Name:
Title:
Date: